IYKYK – The Power of Guest Intelligence
The article emphasizes the importance of guest intelligence in the hospitality industry, asserting that hotels must go beyond basic offerings to understand and cater to their guests’ unique needs. By analyzing guest data and experiences, properties can enhance relationships, improve satisfaction, and ultimately boost loyalty and revenue by tailoring their services effectively.
The AI Fore-Cite – AI citation to improve discover-ability
The AI Fore-Cite – AI citation to improve discover-ability We have all heard ‘AI is coming for our jobs’, and the truth is, this article has nothing to do with that statement, at all. Instead we address the fear and dismissive attitude toward AI in the hospitality industry. This thought process completely overlooks its potential. […]
Decoding Booker Intent: Why Mismatched Positioning Quietly Costs You Guests
Low guest satisfaction scores rarely stem from a flawed property; they stem from a flawed promise. When hotel marketing fails to align with booker intent, properties attract guests whose immediate needs they were never designed to meet. By shifting focus from generic ‘luxury’ buzzwords to understanding whether a traveller is seeking value optimisation or frictionless convenience, hoteliers can eliminate pre-arrival misalignment, refine their direct booking funnels, and protect long-term guest sentiment.
The New Age of Gifting: Thoughtfulness Over Transactions
Now, more than ever, we need to return to intentional gifting—considering the recipient and the value of the relationship before we spend any time or money on a gift.