Decoding Booker Intent: Why Mismatched Positioning Quietly Costs You Guests
Low guest satisfaction scores rarely stem from a flawed property; they stem from a flawed promise. When hotel marketing fails to align with booker intent, properties attract guests whose immediate needs they were never designed to meet. By shifting focus from generic ‘luxury’ buzzwords to understanding whether a traveller is seeking value optimisation or frictionless convenience, hoteliers can eliminate pre-arrival misalignment, refine their direct booking funnels, and protect long-term guest sentiment.